Analisis Investasi dalam Pengembangan Usaha Home Industri Abon Ikan Patin Desa Teluk Ketapang

Abstract

The purpose of this study was to determine a business feasibility study on shredded catfish in Teluk
Ketapang Village, which was reviewed from the market and marketing aspects, financial aspects,
management aspects and economic aspects. The method used is descriptive qualitative method, the
method used in data collection is by library, field, observation, interview. Based on the results of
research from the marketing aspect as well as the technical and technological aspects of the home
industry of catfish floss, Teluk Ketapang Village is feasible to be developed in the Jambi Province,
precisely in the Telanai Pura sub-district, Danau Sipin Village. Meanwhile, from the management
aspect, it has been prepared and calculated from the budgeted investment such as determining
sales every month and year.