Pengaruh Motivasi dalam Perpsektif Islam terhadap Kinerja Pemasaran pada Bank Syariah Indonesia KCP Muara Bulian

Abstract

The purpose of this study was to determine the effect of motivation and work discipline in an
Islamic perspective on marketing performance at Bank Syariah Indonesia KCP. Bulian Estuary.
The analytical method used is quantitative using multiple linear regression analysis tools. Testing
the significance of the influence of Motivation (X1) and Work Discipline (X2) as the independent
variable and Marketing Performance (Y) as the dependent variable, conducted the T-Test and F
Test. Based on the results of the study, it was found that the tcount Motivation (X1) was 5.867.
Because t arithmetic 5.867 > t table 2.120 then Ho is rejected. So it can be concluded that the
motivation variable (X1) has a significant effect on marketing performance (Y). Based on the
results of the study, it was found that the tcount value of the Discipline variable (X2) was -1.432.
Because t count -1.432 < t table 2.120 then Ho is accepted. So it can be concluded that the
discipline variable (X2) has no significant effect on marketing performance (Y). Based on the
results of the study, it was found that the fcount value was 31.048. It can be interpreted that the
Motivation variable (X1) and Discipline (X2) can work together (simultaneously) on the
Marketing Performance variable (Y). This is because Fcount > Ftabeel or 31.048 > 3.63 the
resulting significant value is smaller than the size of the significant value, which is 0.005. The
resulting Adjusted R Square is 0.795. So it can be concluded that the percentage of the influence of
motivation and discipline on marketing performance is 79.5% and the remaining 20.5% is
influenced by other factors not examined in this study.