Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Nasabah Menggunakan Layanan Non Tunai Berbasis Teknologi Di Bank Syari’ah Mandiri Cabang Jambi

Abstract

The issues raised were: Does the quality of service, low cost, and speed of transactions affect customer
satisfaction using technology-based non-cash services at Bank Syariah Mandiri Jambi branch? How is
customer satisfaction using technology-based non-cash services at Bank Syariah Mandiri Jambi
branch? The objectives of this research are: To find out whether low cost, transaction speed, and
service quality have a significant effect on customer satisfaction using technology-based non-cash
services at BSM Jambi Branch. To find out how customer satisfaction is using technology-based non
cash services at Bank Syariah Mandiri Jambi Branch. The research method used is a descriptive
quantitative approach. It was explained that of the three variables only service quality (x1) and low
cost (X2) had a significant effect on customer satisfaction at Bank Mandiri Syariah Jambi Branch.
Meanwhile, transaction speed (X3) has no significant effect on customer satisfaction using non-cash
services at Bank Mandiri Syariah Jambi Branch.