Persepsi Konsumen Terhadap Pasar Tradisional (Studi Kasus pada Pasar Keramat Tinggi Muara Bulian)

Abstract

The purpose of this study was to determine consumer perceptions of product prices, service levels,
product quality, physical environment, market location, the diversity of goods in the Muara Bulian high
sacred market. This type of research is descriptive research using a quantitative approach. This study will
explain consumer perceptions of the variables to be studied, namely variables of product prices, service
levels, product quality, physical environment, location and diversity of products sold. In this study, the
population is consumers who shop and are around the Keramat Tinggi market area, namely the people of
Pasar Baru Village and the Sridadi Society totaling 100 respondents, The results showed that consumer
perceptions of product price variables were classified as competitive. The service level is classified as
satisfactory. The product quality is good. The physical environment is quite good. The location is
classified as strategic, while the diversity of goods in the Muara Bulian sacred high market is good.