Pengaruh Program Cashback dan Gratis Ongkir Terhadap Minat Beli Konsumen di Marketplace Shopee

Abstract

This study aims to determine the effect of cashback and free shipping programs on consumer purchasing
interest in the shopee marketplace (Case Study of Management Study Program Students, Graha Karya Muara
Bulian University), The research method used is quantitative descriptive. The data collection method is carried
out by distributing questionnaires to respondents using a questionnaire via google from. Sampling using the
Arikunto formula. The sample in this study were Management Study Program Students, Graha Karya Muara
Bulian University with a total of 76 respondents. Testing the significance of the influence of Cashback (X1) and
Free Shipping (X2) as independent variables, and Consumer Purchase Interest (Y) as the dependent variable
was carried out using the t-test and f-test. The results of the hypothesis test on the Cashback variable (X1) that
the t-count value> t table or 3.925> 1.993. The results of the summation of the hypothesis on the Free Shipping
variable (X2) that the t-count value> t table or 4.264> 1.993. From the partial calculation results, it was found
that the cashback and free shipping variables have a significant effect on Consumer Purchase Interest.
Simultaneous variable testing shows that the calculated f value> f table (38.825> 3.12), meaning that Cashback
(X1) and Free Shipping (X2) have a simultaneous or joint effect on Consumer Purchase Interest (Y) at Shopee.
Adjusted R Square is 0.502 against Y or 50.2% and 49.8% is influenced by other variables not examined in this
study.