Pengaruh Tingkat Kepercayaan dan Kualitas Informasi Terhadap Keputusan Pembelian Melalui Shopee (Studi Kasus Mahasiswa Prodi. Manajemen UGK Muara Bulian)

Abstract

Shopee is a new online shopping site, when compared to other online shopping sites, this is a business strategy
using a market place. The aim of this research is to determine the influence of Trust and Information Quality on
Purchase Decisions on Shopee, both partially and simultaneously, for Management Study Program Students.
Graha Karya Muara Bulia University. The method used is quantitative descriptive, the population of this
research is all management study program students totaling 476 students, the sample size is 48 respondents.
The data analysis technique uses a Partial Test (t Test), namely testing individually, Simultaneous Test (f Test),
namely testing together and Termination Test (R2). The results of hypothesis testing on the Trust variable (X1)
show that the value of Tcount (10.472) < Ttable (2.014). The results of hypothesis testing on the Information
Quality variable (X2) show that the value of Tcount (2.386) > Ttable (2.014), from the partial test results it is
found that Trust (X1) Information Quality (X2) has an influence on Purchasing Decisions (Y). Simultaneous
variable testing shows that the calculated F value > F table or 261.797 > 3.20, so that Trust (X1) and
Information Quality (X2) simultaneously influence Purchasing Decisions (Y). The Adjusted R Square value is
0.921 or 92.1% and the other 7.9% is influenced by other variables not examined in this research.