Pengaruh Kualitas Produk dan Harga Motor Beat Terhadap Keputusan Pembelian Konsumen pada Dealer Honda Muara Bulian (Studi Kasus Masyarakat Perumnas Muara Bulian)

Abstract

This study will describe respondent responses to product quality, price and purchasing decision. This study is
quantitative research, using a questionnaire given to the sample. This research was conducted at a Honda
dealer in the Muara Bulian National Housing community who bought Beat motorbike in 2022. In this research,
researchers took a sample of 66 people. The population in this research was the entire community who bought
a Motor Beat in 2022. The results of this research showed that the Muara Bulian National Housing community
stated good of the quality of the Motor Beat product. The community considered that the price of the Motor
Beat Being was in the affordable category, and the community considered that purchasing decision a Beat
motorbike was appropriate, and product quality and price influence the decision to purchase a Beat motorbike
by 77.0%