Pengaruh Harga, Kualitas Produk dan Pelayanan terhadap Kepuasan Pelanggan Pada Toko Wiwin Desa Penerokan

Abstract

The purpose of this study is to explain the effect of price, product quality and service on customer
satisfaction at the Wiwin Shop in Penerokan Village.The analysis method used is quantitative
which uses multiple linear regression analysis tools. Testing the signification of the variables
Price (X1), Product Quality (X2) and Service ( X3) as the independent variable, and Customer
Satisfaction (Y) as the dependent variable was carried out Test t and Test F. The results of
hypothesis testing of the Price Variable and the Customer Satisfaction Variable can be seen that
the calculated t value of 2.056 > t of the table is 1.6605, and with a significance figure of (Sig)
0.043 < of the significance level (a) 0.05 (5%) hereby it can be said that The Price has an
influence on customer Satisfaction.The results of hypothesis testing on Service Variables and
Customer Satisfaction Variables can be seen that the calculated t value of 3.294 > t table is
1.6605, and with a significance figure of (Sig) 0.001 < of the significance level (a) 0.05 (5%)
hereby it can be said that Service has an influence on customer satisfaction.