Analisis Pelaksanaan Merketing Mix dalam Upaya Meningkatkan Omzet Penjualam pada Usaha Home Industri Toko Roti Gembong Riduannur di Muara Bulian

Abstract

The purpose of this study was to find out the implementation of the marketing mix in selling
Gembong Roti products in Muara Bulian, to find out the sales turnover of Gembong Roti in Muara
Bulian and also to find out the implementation of the Merketing Mix in increasing sales turnover
at the Riduan Nur Muara Bulian Store. The method used to analyze research data is descriptive
and qualitative analysis method, which is to reveal the condition of the findings of the research
object in the form of qualitative and descriptive data by drawing conclusions that are not
generally accepted. Sales turnover is the total amount generated from the sale of goods. The
greater the number of sales the business generates, the more likely the profit will be generated by
the business. Therefore, sales turnover is one of the most important things that must be evaluated
for the possibility that the company does not. So profitable sales turnover should be the main goal
of the business and not for the sake of sales turnover itself.